Ebook "Research methods in management: A concise introduction to research in management and business consultancy" approaches the research task in a step by step manner, covering areas such as data collection, observational methods, and data analysis. Guidance is provided on the best way to approach aspects of the research process and to ensure all aspects are adequately covered. As this is an area where many students feel they do not have any...

 271 p apd 27/01/2024 20 0 Download

Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.

 224 p apd 27/01/2024 20 0 Download

Ebook "Managing innovation and standards: A case in the European heating industry" provides an in-depth study of the management of standards and regulation in sustainable and radical innovation development. It considers the case of micro Combined Heat and Power (mCHP) technology. The developers of this radical innovation in the European heating sector encountered major conflicts when attempting to create or adapt standards when bringing the...

 177 p apd 27/01/2024 17 0 Download

Ebook "Marketing your consulting services" is a complete how-to guide that will help you develop and implement a dynamic marketing plan that will make your consulting business more visible to clients and more competitive in the marketplace. Written by Elaine Biech - one of the foremost experts in the field of consulting-this practical and easy-to-use resource includes useful guidance, practical ideas, special consulting.

 317 p apd 27/01/2024 17 0 Download

Ebook "Average-cost control of stochastic manufacturing systems" articulates a new theory that shows that hierarchical decision making can in fact lead to a near optimization of system goals. The material in the book cuts across disciplines. It will appeal to graduate students and researchers in applied mathematics, operations management, operations research, and system and control theory.

 323 p apd 27/01/2024 18 0 Download

Ebook "Innovation and product management: A holistic and practical approach to uncertainty reduction" presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.

 333 p apd 27/01/2024 19 0 Download

Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

 245 p apd 27/01/2024 18 0 Download

Ebook "Opportunities in retailing careers" covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.

 209 p apd 27/01/2024 15 0 Download

Ebook "Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century" provides readers with contents including: from suffrage to soap - helen lansdowne resor and the women’s editorial department; “good looks supremacy” - advertising an american ideal beauty; selling prestige and whiteness - pond’s cold cream and pond’s vanishing cream case study;...

 215 p apd 27/01/2024 14 0 Download

Ebook "Making social technologies work: Leveraging the power and managing perils of social technologies in business" looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative...

 306 p apd 27/01/2024 18 0 Download

Ebook "Retailing logistics and fresh food packaging: Managing change in the supply chain" analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in...

 241 p apd 27/01/2024 11 0 Download

Part 1 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: the rationahty of consumer decisions to adopt and utilize product-attribute enhancements; a behavioral accounting study of strategic interaction in a tax compliance game; information distribution and attitudes toward risk in an experimental market of risky assets; effects of idiosyncratic...

 147 p apd 27/01/2024 13 0 Download