Ebook Innovation and product management: A holistic and practical approach to uncertainty reduction

Ebook "Innovation and product management: A holistic and practical approach to uncertainty reduction" presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.

Từ khóa: Innovation and product management, Product management, Market driven innovation, Business management, Innovation management, Process oriented framework, Innovation strategy