The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest...

 2 p apd 28/11/2023 12 0 Download

Bộ sách xây dựng kế hoạch marketing hoàn hảo (Dành riêng cho doanh nghiệp Việt Nam) - Tập 2: Lập kế hoạch Marketing (gồm 16 chương). Nội dung triển khai hướng dẫn doanh nghiệp tiến hành trình tự tất cả bước trong quy trình lập kế hoạch Marketing từ việc xác định mục tiêu bán hàng, thị trường mục tiêu, mục tiêu marketing, định vị thương hiệu, đến...

 2 p apd 28/11/2023 10 0 Download

This book is divided into three major sections: Chapters 1through 4 are an overview of the WordPress system, its major functional elements, and a top‐level description of what happens when a WordPress‐generated web page is displayed. Chapters 5through 9 build on this foundation and dive into the core of WordPress, describing internal code fl ow and data structures. This middle section is strongly developer‐oriented, and describes how to...

 507 p apd 28/11/2023 7 0 Download

"The Business" is a multi-level business English course which offers the student a cutting-edge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree courses in leading European institutions. "The Business" is particularly suitable for students studying business at college or university, but the course will also appeal to working business people who...

 155 p apd 28/11/2023 5 0 Download

Business Correspondence, Second Edition introduces adult ESL students to the proper formats and approaches to use in basic office communication. It offers students extensive contextualized practice, while extra grammar and punctuation exercises boost students basic English skills. Because each chapter centers around an office situation, students are exposed to real language in real situations.

 161 p apd 28/11/2023 5 0 Download

Handbook of Commercial Correspondence has been planned to give students and business people a working knowledge of commercial writing and practice in modem contexts. It covers all aspects of transactions from addressing and laying out a letter to orders and procedures involving representative agencies, banking, insurance, shipping and delivery, complaints, non-payment of accounts, and so on. Later units deal with telegrams, telexes, faxes, and...

 303 p apd 28/11/2023 8 0 Download

This is a comprehensive Business English course for learners with little or no experience of the business world. It is intended for pre-work students who want to develop the specialist language knowledge and communication skills they will need in the workplace as well as in-work students who want a tightly-structured course which does not demand existing business knowledge.

 177 p apd 28/11/2023 10 0 Download

With this book I wanted to showcase the current state of the art in Big Data and provide an overview of how companies and organizations across all different industries are using Big Data to deliver value in diverse areas. You will see I have covered areas including how retailers (both traditional bricks ’n’ mortar companies as well as online ones) use Big Data to predict trends and consumer behaviours, how governments are using Big Data to...

 323 p apd 28/11/2023 8 0 Download

The focus of this book is not on the mathematics or theory, but on the practical application. Formulas and equations will only be included when absolutely needed from a practitioner’s perspective. It is also not our aim to provide exhaustive coverage of all analytical techniques previously developed, but rather to cover the ones that really provide added value in a business setting.

 252 p apd 28/11/2023 6 0 Download

This book analyzes sustainable development from the­ perspective of economics. Environmental and social c ­ hallenges are shaping policies and consumer preferences to f­acilitate sustainable development. This concept has become an i­ ntegral part of global business strategy. However, these trends are not always backed up by an adequate ­ understanding of the ­ complexities of the concept, and their implications for ­decision-making. It...

 216 p apd 28/11/2023 4 0 Download

This book was originally designed for a three-week lecturing module on the principles of Geographic Information Systems (GIS), to be taught to students in all education programmes at ITC as the second module in their course. A geographic information system is a computer-based system that supports the study of natural and man-made phenomena with an explicit location in space. To this end, the GIS allows data entry, data manipulation, and...

 540 p apd 28/11/2023 5 0 Download

Essentials of Geographic Information Systems integrates key concepts behind the technology with practical concerns and real-world applications. Recognizing that many potential GIS users are nonspecialists or may only need a few maps, this book is designed to be accessible, pragmatic, and concise. Essentials of Geographic Information Systems also illustrates how GIS is used to ask questions, inform choices, and guide policy. From the melting of...

 260 p apd 28/11/2023 4 0 Download