Continued part 1, part 2 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: exploring ellsberg's paradox in vague-vague cases; overweighing recent observations: experimental results and economic implications; cognition in spatial dispersion games; cognitive hierarchy; partition dependence in decision analysis, resource allocation, and consumer...

 188 p apd 27/01/2024 19 0 Download

Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

 289 p apd 27/01/2024 13 0 Download

Ebook "Export and import price index manual: Theory and practice" cover many topics; they elaborate on the different practices currently in use, propose alternatives whenever possible, and discuss the advantages and disadvantages of each alternative. Given its comprehensive nature, the manual is expected to satisfy the needs of many users in addition to national statistical offices and international organizations, particularly businesses,...

 705 p apd 27/01/2024 14 0 Download

Ebook "Corporate governance: Accountability, enterprise and international comparisons" written by an expert in the subject offers a high level review of the topic, embracing material from financial accounting, strategy and economic perspectives. In view of these developments, this book will be a rigorous update and development of the editor’s earlier work.

 485 p apd 27/01/2024 16 0 Download

Ebook "Mergers, acquisitions and corporate restructuring" covers the entire spectrum of activities in a typical merger transactions, starting from searching for candidates to closing the deal. It is designed to be a rigorous yet relevant book on mergers, acquisitions and corporate restructuring for students, research scholars and practitioners of finance.

 433 p apd 27/01/2024 12 0 Download

Ebook "Moralizing the corporation: Transnational activism and corporate accountability" examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours.

 181 p apd 27/01/2024 11 0 Download

Ebook "The marketing of rebellion: Insurgents, media, and international activism" rejects dominant views that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Instead, they face a Darwinian struggle for scarce resources where support goes to the savviest, not the neediest. Examining Mexico's Zapatista rebels and Nigeria's Ogoni ethnic group, the book draws critical conclusions about social movements, NGOs, and...

 255 p apd 27/01/2024 11 0 Download

Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of...

 241 p apd 27/01/2024 10 0 Download

Part 1 of ebook "Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Total cost method; Chapter 3 - Contribution margin method; Chapter 4 - Target profit method; Chapter 5 - Cost of goods sold method; Chapter 6 - Modified breakeven analysis; Chapter 7 - Dealing With changes in product mix using weighted averages; Chapter 8 -...

 87 p apd 27/01/2024 13 0 Download

Continued part 1, part 2 of ebook "Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition)" provides readers with contents including: Chapter 11 - Changing prices; Chapter 12 - Selling price at various volumes; Chapter 13 - Multiple breakeven points; Chapter 14 - Net present value method; Chapter 15 - Quadratic equation; Chapter 16 - Tax effects on cost-volume-profit;...

 87 p apd 27/01/2024 13 0 Download

Part 1 of ebook "Financing your small business" provides readers with contents including: choosing the form of your business; business strategy, planning, and feasibility analysis; equity financing; debt financing; securities laws; licensing and franchising;...

 131 p apd 27/01/2024 14 0 Download

Continued part 1, part 2 of ebook "Financing your small business" provides readers with contents including: friends, angels, and venture capital sources; present actions and the language of capital; corporate governance; how to choose professionals;...

 135 p apd 27/01/2024 15 0 Download