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Ebook The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI

Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms.

Từ khóa: The four pillars of profit-driven marketing, Profit-driven marketing, The marketers challenge, ROI microeconomics, The marketing ROI mindset, Building analytical prowess

241 p tvs_apd 27/01/2024 10 0

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