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Ebook "Technology and finance: Challenges for financial markets, business strategies and policy makers" cover the following topics: the impact of technology on financial institutions - evolution or revolution; the relationship between technology and financial markets, including the impact of 'electronification' on financial markets and deposit insurance systems; the real and potential impact of technology on productivity growth, and possible...
397 p apd 27/01/2024 12 0
Từ khóa: Technology and finance, Financial markets, Business strategies, Policy makers, Technological innovations, The inter-temporal nature of risk, Consumer behaviour, Financial markets
Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 1
Part 1 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: personal selling and marketing strategy; sales management and the business enterprise; sales management, personal selling, and salesmanship; setting personal-selling objectives; determining sales-related marketing policies; formulating personal- selling strategy; organizing the sales effort; the effective sales...
244 p apd 28/10/2023 30 0
Từ khóa: Sales and distribution management, Sales management, Buyer-seller dyads, Personal-selling objectives, Sales forecasting methods, Sales-related marketing policies, Formulating personal- selling strategy
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1 presents the following content: What Is Finance; Mathematics of Finance; Basics of Financial Analysis; The Financial System; Interest Rate Determination and the Structure of Interest Rates; Basics of Derivatives;...Please refer to the documentation for more details.
394 p apd 26/09/2023 22 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Mathematics of Finance, Basics of Derivatives, Financial Strategy, Financial Planning
Ebook The past, present and future of international business & managementpart: Part 2
Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...
297 p apd 26/08/2023 48 0
Từ khóa: International business, International management, International management research, Global business, Emerging market economies, Global marketing strategy, Multinational enterprise
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p apd 21/07/2023 32 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p apd 21/07/2023 30 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Microeconomics (8th ed.) - Robert S. Pindyck & Daniel L. Rubinfeld
This book "Ebook Microeconomics (8th ed.)" that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials...
771 p apd 28/06/2023 11 0
Từ khóa: Ebook Microeconomics, Markets and prices, Competitive Markets, Market structure and competitive strategy, Market failure, General equilibrium and economic efficiency
Export Marketing Strategy: Tactics and Skills That Work
372 p apd 06/06/2023 13 0
Từ khóa: Marketing Strategy
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p apd 28/02/2022 96 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Graduation thesis: Global marketing strategy of Thien Long company
The research purpose of the thesis is from the theoretical foundations of marketing, especially marketing for enterprises dealing in production materials and from the actual operation of Thien Long company, the situation analysis and solutions. specific methods to improve marketing activities at the company. From there, analyze and predict the actual effects that will bring to businesses if the above measures are applied.
79 p apd 28/10/2021 136 0
Từ khóa: Graduation thesis, Khóa luận tốt nghiệp đại học, Global marketing strategy, Thien Long company
Graduate thesis: Implementing marketing mix for logistics services of DHB logistics CO., LTD
The study layout includes 3 chapters: Literature review of marketing mix for logistics service; background of DHB logistics CO., LTD; solutions to complete marketing strategy for logistics services.
67 p apd 19/05/2021 178 0
Từ khóa: Khóa luận tốt nghiệp, Implementing marketing, Logistics services, Marketing mix, Complete marketing strategy
Gradute thesis: DM in fashion industry
This is one huge reason why Digital Marketing has emerged as one of the most sought-after profession. Customers are often researching online and then buying in stores and also browsing in stores and then searching for other options online.
40 p apd 19/05/2021 96 0
Từ khóa: Khóa luận tốt nghiệp, DM in fashion industry, Digital Marketing, Fashion industry literature, Most crucial strategy
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