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Ebook The marketing of rebellion: Insurgents, media, and international activism - Clifford Bob
Ebook "The marketing of rebellion: Insurgents, media, and international activism" rejects dominant views that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Instead, they face a Darwinian struggle for scarce resources where support goes to the savviest, not the neediest. Examining Mexico's Zapatista rebels and Nigeria's Ogoni ethnic group, the book draws critical conclusions about social movements, NGOs, and...
255 p apd 27/01/2024 11 0
Từ khóa: The marketing of rebellion, Insurgent groups, Environmental conflict, Transnational marketing, Supporting local movements, NGO standards, Complaint-triggered investigation
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p apd 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p apd 21/07/2023 31 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
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