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Ebook The past, present and future of international business & managementpart: Part 2
Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...
297 p apd 26/08/2023 47 0
Từ khóa: International business, International management, International management research, Global business, Emerging market economies, Global marketing strategy, Multinational enterprise
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p apd 21/07/2023 30 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Graduation thesis: Global marketing strategy of Thien Long company
The research purpose of the thesis is from the theoretical foundations of marketing, especially marketing for enterprises dealing in production materials and from the actual operation of Thien Long company, the situation analysis and solutions. specific methods to improve marketing activities at the company. From there, analyze and predict the actual effects that will bring to businesses if the above measures are applied.
79 p apd 28/10/2021 135 0
Từ khóa: Graduation thesis, Khóa luận tốt nghiệp đại học, Global marketing strategy, Thien Long company
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