Ebook The past, present and future of international business & managementpart: Part 2

Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...

Từ khóa: International business, International management, International management research, Global business, Emerging market economies, Global marketing strategy, Multinational enterprise