Graduation thesis: Global marketing strategy of Thien Long company

The research purpose of the thesis is from the theoretical foundations of marketing, especially marketing for enterprises dealing in production materials and from the actual operation of Thien Long company, the situation analysis and solutions. specific methods to improve marketing activities at the company. From there, analyze and predict the actual effects that will bring to businesses if the above measures are applied.

Từ khóa: Graduation thesis, Khóa luận tốt nghiệp đại học, Global marketing strategy, Thien Long company