Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 1

Part 1 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: personal selling and marketing strategy; sales management and the business enterprise; sales management, personal selling, and salesmanship; setting personal-selling objectives; determining sales-related marketing policies; formulating personal- selling strategy; organizing the sales effort; the effective sales executive; the sales organization; sales department relations;...

Từ khóa: Sales and distribution management, Sales management, Buyer-seller dyads, Personal-selling objectives, Sales forecasting methods, Sales-related marketing policies, Formulating personal- selling strategy