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Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p apd 28/02/2022 94 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p apd 28/02/2022 99 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
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