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Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p apd 26/12/2023 12 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p apd 26/12/2023 11 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Ebook Fundamentals of Financial management (Thirteenth edition): Part 2
includes contents: The Cost of Capital; The Basics of Capital Budgeting; Cash Flow Estimation and Risk Analysis; Other Topics in Capital Budgeting; Distributions to Shareholders: Dividends and Share Repurchases; Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles;...Please refer to the documentation for more details.
339 p apd 26/12/2023 14 0
Từ khóa: Ebook Fundamentals of Financial Management, Fundamentals of Financial Management, Financial Management, Time Value of Money, Financial Markets, Risk and Rates of Return, Stocks and Their Valuation
Ebook Essentials of investments (Seventh edition): Part 2
Ebook Essentials of investments (Seventh edition): Part 2 presents the following content: Chapter 1 investments: background and issues; chapter 2 asset classes and financial instruments; chapter 3 securities markets; chapter 4 mutual funds and other investment companies; chapter 5 risk and return: pastand prologue; chapter 6 efficient diversification; chapter 7 capital asset pricing and arbitrage pricing theory; chapter 8 the efficient market...
364 p apd 28/10/2023 36 0
Từ khóa: Ebook Essentials of investments, Essentials of investments, Derivative markets, Active investment management, Equity valuation, Financial statement analysis
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1 presents the following content: What Is Finance; Mathematics of Finance; Basics of Financial Analysis; The Financial System; Interest Rate Determination and the Structure of Interest Rates; Basics of Derivatives;...Please refer to the documentation for more details.
394 p apd 26/09/2023 22 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Mathematics of Finance, Basics of Derivatives, Financial Strategy, Financial Planning
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 2
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 2 presents the following content: The Corporate Financing Decision; Financial Engineering, Asset Securitization, and Project Financing; Capital Budgeting: Process and Cash Flow Estimation;...Please refer to the documentation for more details.
439 p apd 26/09/2023 22 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Capital Budgeting Techniques, Managing Current Assets, Financial Risk Management
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p apd 21/07/2023 26 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p apd 21/07/2023 31 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p apd 21/07/2023 31 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p apd 21/07/2023 30 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook The future of finance: A new model for banking and investment – Part 1
Ebook The future of finance: A new model for banking and investment – Part 1 presents the following content: Chapter 1: globalization, emerging markets, and the savings glut; chapter 2: the rise of derivatives and systemic risk; chapter 3: the too-big-to-fail bank, moral hazard, and macroprudential regulation; chapter 4: corporate governance and remuneration in the banking industry; chapter 5: bank capital safeguards: additional capital...
120 p apd 21/07/2023 35 0
Từ khóa: Ebook The future of finance, Banks and banking, Portfolio management, Global financial crisis, The financial crash, Emerging markets, Macroprudential regulation
Ebook Global money markets: Part 2
Ebook Global money markets: Part 1 presents the following content: Chapter 8 repurchase and reverse repurchase agreements, chapter 9 short-term mortgage-backed securities, chapter 10 short-term asset-backed securities, chapter 11 futures and forward rate agreements, chapter 12 swaps and caps/floors, chapter 13 asset and liability management, chapter 14 bank regulatory capital. Please refer to the documentation for more details.
210 p apd 27/12/2022 12 0
Từ khóa: Ebook Global money markets, Global money markets, Reverse repurchase agreements, Short-term mortgage-backed securities, Short-term asset-backed securities, Liability management
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