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Ebook "The market planning guide: Creating a plan to successfully market your business, product, or service (6th edition)" contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including...
257 p apd 24/11/2023 8 0
Từ khóa: The market planning guide, Marketing planning, Small business planning, New business enterprises planning, The quick strategic marketing plan, Unique selling proposition, Competitive analysis, Strategic marketing
Ebook Entrepreneurship: successfully launching new ventures – Part 2
Ebook Entrepreneurship: successfully launching new ventures – Part 1 includes the following chapters: Chapter 7 preparing the proper ethical and legal foundation, chapter 8 assessing a new venture’s financial strength and viability, chapter 9 building a new-venture team, chapter 10 getting financing or funding, chapter 11 unique marketing issues, chapter 12 the importance of intellectual property, chapter 13 preparing for and evaluating...
355 p apd 28/10/2023 42 0
Từ khóa: Ebook Entrepreneurship, New business enterprises, Entrepreneurial firm, Venture’s financial strength, Unique marketing issues, Importance of intellectual property
Ebook The past, present and future of international business & managementpart: Part 2
Ebook The past, present and future of international business & managementpart: Part 2 includes contents: Building competitive advantage in a global environment: leadership and the mindset; Top management teams and societal context: the international dimensions of top management; Managing the fragmented value chain of global business: exploitative and explorative offshoring toward emerging market economies;...
297 p apd 26/08/2023 48 0
Từ khóa: International business, International management, International management research, Global business, Emerging market economies, Global marketing strategy, Multinational enterprise
This book, the sixth edition of The Market Planning Guide, is my latest attempt to help you wrestle with the central problem facing your business: How can you attract enough customers willing and ready to buy your products and services at a price that yields you a profit? To make this more difficult, you have to answer that question in a highly competitive and rapidly changing world.
257 p apd 03/08/2023 37 0
Từ khóa: Marketing Planning, Small business planning, Small business, New business enterprise
Ebook Entrepreneurship 21st century business (2e): Part 2
Ebook Entrepreneurship 21st century business (2e): Part 2 includes contents: Chapter 4 market your business; chapter 5 human resource management; chapter 6 finance, protect, and insure your business. Please refer to the documentation for more details.
97 p apd 21/07/2023 29 0
Từ khóa: 21st Century business entrepreneurship, Business entrepreneurship, Market your business, Human resource management, Marketing business, Careers for entrepreneurs LRMR
Conducting Market Research for International Business
127 p apd 06/06/2023 13 0
Từ khóa: Market Research, International Business
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p apd 28/02/2022 96 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Ebook Marketing: Market leader - Part 1
Ebook Marketing: Market leader - Part 1 has present the contents a holistic approach to marketing; maketing in challenging times; the values of brands; developing a brand identity that lasts; turning round a brand image; improving customer experience; targeting a youth market; making the most of an online store;...
39 p apd 28/02/2022 93 1
Từ khóa: Market leader, Marketing and Market leader, Business English, Holistic approach to marketing, Maketing in challenging times, Improving customer experience, Keeping online customers
Ebook Marketing: Market leader - Part 2
Marketing: Market leader - Part 2 has present the contents internet advertising; global advertising campaigns; sponsorship deals for promoting brands; viral advertising campaign; developing a successful national brand; expanding brands into the Russian market; targeting overseas communities; keeping customers loyal to brands;...
58 p apd 28/02/2022 149 0
Từ khóa: Market leader, Marketing and Market leader, Business English, Internet advertising, Global advertising campaigns, Viral advertising campaign, Targeting overseas communities
Gradute thesis: Implementing Google Analytics in marketing activity of SimiCart., LTD
The object of this thesis is the Google Analytics tool and the implementing status of this tool in marketing of SimiCart - a Vietnamese enterprise that provide e-commerce merchants technology solution.
77 p apd 26/05/2021 172 0
Từ khóa: Khóa luận tốt nghiệp, Khóa luận tốt nghiệp đại học, E-commerce business, Google Analytics, Marketing activity, Gradute thesis
Research purposes: Systematize theoretical bases on export and export business efficiency; assessment of conditions in the Vietnam - European Union Free Trade Agreement (EVFTA) analyzing and assessing the status of garment export activities of X20 Joint Stock Company; proposing several solutions to improve the export business efficiency of the company shortly.
75 p apd 19/05/2021 173 0
Từ khóa: Khóa luận tốt nghiệp, Promote export, European market, Export business efficiency, Vietnam - European Union Free Trade Agreement
Graduate thesis: Implementing Google Analytics in marketing activity of SimiCart., LTD.
Research in the thesis will focus on Google Analytics tool and the status of applying this tool in some e-commerce companies in Vietnam, and simultaneously analyzing the strengths and limitations of the Google Analytics application in these companies aim to propose ways to improve the operation of Google Analytics applications in e-commerce business for Vietnamese enterprises.
80 p apd 19/05/2021 148 0
Từ khóa: Khóa luận tốt nghiệp, Implementing Google Analytics, Marketing activity, E-commerce business, Simultaneously analyzing
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