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Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
289 p apd 27/01/2024 14 0
Từ khóa: 101 marketing strategies, Marketing decision making, Strategic planning, Customer relations management, Marketing strategies for accounting, Professional services firms
Part 1 of ebook "Handbook of corporate finance: A business companion to financial markets, decisions and techniques" provides readers with contents including: investing in projects; shareholder value; state-of-the-art project appraisal techniques; traditional appraisal techniques; investment decision-making in companies; allowing for risk in project appraisal; value managed vs earnings managed companies; value through strategy;...
387 p apd 27/01/2024 8 0
Từ khóa: Handbook of corporate finance, Business companion, Financial markets, State-of-the-art technique, Traditional appraisal techniques, Probability analysis, Strategic business unit management
Ebook "The market planning guide: Creating a plan to successfully market your business, product, or service (6th edition)" contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including...
257 p apd 24/11/2023 8 0
Từ khóa: The market planning guide, Marketing planning, Small business planning, New business enterprises planning, The quick strategic marketing plan, Unique selling proposition, Competitive analysis, Strategic marketing
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