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Ebook "The market planning guide: Creating a plan to successfully market your business, product, or service (6th edition)" contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business from sole proprietors to Fortune 500 companies. Readers will learn the questions to ask in order to create their own outline for a comprehensive marketing plan, including...
257 p apd 24/11/2023 8 0
Từ khóa: The market planning guide, Marketing planning, Small business planning, New business enterprises planning, The quick strategic marketing plan, Unique selling proposition, Competitive analysis, Strategic marketing
Ebook Managerial economics (Seventh edition): Part 2
Ebook Managerial economics (Seventh edition): Part 2 presents the following content: Chapter 7: perfect competition; chapter 8: monopoly; chapter 9: oligopoly; chapter 10: game theory and competitive strategy; chapter 11: regulation, public goods, and benefit-cost analysis; chapter 12: decision making under uncertainty; chapter 13: the value of information; chapter 14: asymmetric information and organizational design; chapter 15: bargaining...
520 p apd 26/08/2023 43 0
Từ khóa: Ebook Managerial economics, Managerial economics, Decision making, Perfect competition, Game theory, Benefit-cost analysis
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