Ebook The market planning guide: creating a plan to successfully market your business, product, or service - David H. Bangs, Jr

This book, the sixth edition of The Market Planning Guide, is my latest attempt to help you wrestle with the central problem facing your business: How can you attract enough customers willing and ready to buy your products and services at a price that yields you a profit? To make this more difficult, you have to answer that question in a highly competitive and rapidly changing world.