Graduate thesis: Implementing Google Analytics in marketing activity of SimiCart., LTD.

Research in the thesis will focus on Google Analytics tool and the status of applying this tool in some e-commerce companies in Vietnam, and simultaneously analyzing the strengths and limitations of the Google Analytics application in these companies aim to propose ways to improve the operation of Google Analytics applications in e-commerce business for Vietnamese enterprises.

Từ khóa: Khóa luận tốt nghiệp, Implementing Google Analytics, Marketing activity, E-commerce business, Simultaneously analyzing