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Ebook "How to understand business finance (Second edition)" is written for those managing a business in a real market. It provides a quick and effective course in financial literacy, aimed at the pursuit of business growth, in the context of the journey of a business from initial set-up through its first year of trading. As well as learning how to understand balance sheets and profit and loss accounts, readers will also learn the principles...
177 p apd 28/02/2024 10 0
Từ khóa: How to understand business finance, Business finance, Business enterprises finance, Financial statements, The business cycle, Stock market ratios, Managing working capital, The balance sheet
Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
224 p apd 27/01/2024 20 0
Từ khóa: Profitable marketing communications, Marketing management, Capital investments evaluation, Rate of return, Studying the market, Marketing ROI stars, Communication investment portfolio
Ebook Innovation and product management: A holistic and practical approach to uncertainty reduction
Ebook "Innovation and product management: A holistic and practical approach to uncertainty reduction" presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book.
333 p apd 27/01/2024 19 0
Từ khóa: Innovation and product management, Product management, Market driven innovation, Business management, Innovation management, Process oriented framework, Innovation strategy
Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
289 p apd 27/01/2024 13 0
Từ khóa: 101 marketing strategies, Marketing decision making, Strategic planning, Customer relations management, Marketing strategies for accounting, Professional services firms
Part 1 of ebook "Handbook of corporate finance: A business companion to financial markets, decisions and techniques" provides readers with contents including: investing in projects; shareholder value; state-of-the-art project appraisal techniques; traditional appraisal techniques; investment decision-making in companies; allowing for risk in project appraisal; value managed vs earnings managed companies; value through strategy;...
387 p apd 27/01/2024 7 0
Từ khóa: Handbook of corporate finance, Business companion, Financial markets, State-of-the-art technique, Traditional appraisal techniques, Probability analysis, Strategic business unit management
Ebook "Stochastic optimization methods in finance and energy: New financial products and energy market strategies" presents a collection of contributions dedicated to applied problems in the financial and energy sectors that have been formulated and solved in a stochastic optimization framework. The invited authors represent a group of scientists and practitioners, who cooperated in recent years to facilitate the growing penetration of...
499 p apd 27/01/2024 13 0
Từ khóa: Stochastic optimization methods in finance and energy, Stochastic optimization methods, Financial products, Energy market strategies, Hedging market, Corporate bond portfolios, Dynamic portfolio management
Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p apd 26/12/2023 12 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p apd 26/12/2023 11 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Ebook Fundamentals of Financial management (Thirteenth edition): Part 2
includes contents: The Cost of Capital; The Basics of Capital Budgeting; Cash Flow Estimation and Risk Analysis; Other Topics in Capital Budgeting; Distributions to Shareholders: Dividends and Share Repurchases; Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles;...Please refer to the documentation for more details.
339 p apd 26/12/2023 13 0
Từ khóa: Ebook Fundamentals of Financial Management, Fundamentals of Financial Management, Financial Management, Time Value of Money, Financial Markets, Risk and Rates of Return, Stocks and Their Valuation
Ebook Essentials of investments (Seventh edition): Part 2
Ebook Essentials of investments (Seventh edition): Part 2 presents the following content: Chapter 1 investments: background and issues; chapter 2 asset classes and financial instruments; chapter 3 securities markets; chapter 4 mutual funds and other investment companies; chapter 5 risk and return: pastand prologue; chapter 6 efficient diversification; chapter 7 capital asset pricing and arbitrage pricing theory; chapter 8 the efficient market...
364 p apd 28/10/2023 34 0
Từ khóa: Ebook Essentials of investments, Essentials of investments, Derivative markets, Active investment management, Equity valuation, Financial statement analysis
Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 1
Part 1 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: personal selling and marketing strategy; sales management and the business enterprise; sales management, personal selling, and salesmanship; setting personal-selling objectives; determining sales-related marketing policies; formulating personal- selling strategy; organizing the sales effort; the effective sales...
244 p apd 28/10/2023 29 0
Từ khóa: Sales and distribution management, Sales management, Buyer-seller dyads, Personal-selling objectives, Sales forecasting methods, Sales-related marketing policies, Formulating personal- selling strategy
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1 presents the following content: What Is Finance; Mathematics of Finance; Basics of Financial Analysis; The Financial System; Interest Rate Determination and the Structure of Interest Rates; Basics of Derivatives;...Please refer to the documentation for more details.
394 p apd 26/09/2023 22 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Mathematics of Finance, Basics of Derivatives, Financial Strategy, Financial Planning
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