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Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
224 p apd 27/01/2024 20 0
Từ khóa: Profitable marketing communications, Marketing management, Capital investments evaluation, Rate of return, Studying the market, Marketing ROI stars, Communication investment portfolio
Ebook Fundamentals of Financial management (Thirteenth edition): Part 2
includes contents: The Cost of Capital; The Basics of Capital Budgeting; Cash Flow Estimation and Risk Analysis; Other Topics in Capital Budgeting; Distributions to Shareholders: Dividends and Share Repurchases; Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles;...Please refer to the documentation for more details.
339 p apd 26/12/2023 14 0
Từ khóa: Ebook Fundamentals of Financial Management, Fundamentals of Financial Management, Financial Management, Time Value of Money, Financial Markets, Risk and Rates of Return, Stocks and Their Valuation
Ebook Money, banking, and the financial system: Part 1
Ebook Money, banking, and the financial system: Part 1 presents the following content: introducing money and the financial system, money and the payments system, interest rates and rates of return, determining interest rates, the risk structure and term structure of interest rates, the stock market, information, and financial market efficiency,...and other contents.
280 p apd 28/06/2023 10 0
Từ khóa: The financial system, The payments system, Interest rates, Rates of return, The stock market, Financial system, Financial market efficiency
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