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Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
224 p apd 27/01/2024 20 0
Từ khóa: Profitable marketing communications, Marketing management, Capital investments evaluation, Rate of return, Studying the market, Marketing ROI stars, Communication investment portfolio
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p apd 21/07/2023 26 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p apd 28/02/2022 100 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
Ebook Marketing: Market leader - Part 2
Marketing: Market leader - Part 2 has present the contents internet advertising; global advertising campaigns; sponsorship deals for promoting brands; viral advertising campaign; developing a successful national brand; expanding brands into the Russian market; targeting overseas communities; keeping customers loyal to brands;...
58 p apd 28/02/2022 148 0
Từ khóa: Market leader, Marketing and Market leader, Business English, Internet advertising, Global advertising campaigns, Viral advertising campaign, Targeting overseas communities
Research overview of marketing communication, analyze and evaluate the current status of marketing communication activities of TAME CO., LTD from there will propose some ideas to improve the effectiveness of marketing communication for the product " VICHI cream "of TAME CO., LTD in the period 2021 - 2022.
91 p apd 28/10/2021 115 0
Từ khóa: Graduation thesis, Khóa luận tốt nghiệp đại học, Marketing communication, Increase brand recognition
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