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Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p apd 21/07/2023 27 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p apd 21/07/2023 32 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p apd 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p apd 21/07/2023 31 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook The future of finance: A new model for banking and investment – Part 1
Ebook The future of finance: A new model for banking and investment – Part 1 presents the following content: Chapter 1: globalization, emerging markets, and the savings glut; chapter 2: the rise of derivatives and systemic risk; chapter 3: the too-big-to-fail bank, moral hazard, and macroprudential regulation; chapter 4: corporate governance and remuneration in the banking industry; chapter 5: bank capital safeguards: additional capital...
120 p apd 21/07/2023 36 0
Từ khóa: Ebook The future of finance, Banks and banking, Portfolio management, Global financial crisis, The financial crash, Emerging markets, Macroprudential regulation
Ebook The global money markets: Part 1
Ebook The global money markets: Part 1 includes contents: Chapter 1 introduction, chapter 2 money market calculations, chapter 3 U.S. treasury bills, chapter 4 agency instruments, chapter 5 corporate obligations: commercial paper and medium-term notes, chapter 6 debt obligations of financial institutions, chapter 7 floating-rate securities. Please refer to the documentation for more details.
127 p apd 21/07/2023 26 0
Từ khóa: Ebook The global money markets, Global money markets, Money market calculations, Agency instruments, Corporate obligations, Debt obligations of financial institutions
Ebook The global money markets: Part 2
Ebook The global money markets: Part 2 includes contents: Chapter 8 repurchase and reverse repurchase agreements, chapter 9 short-term mortgage-backed securities, chapter 10 short-term asset-backed securities, chapter 11 futures and forward rate agreements, chapter 12 swaps and caps/floors, chapter 13 asset and liability management, chapter 14 bank regulatory capital.
210 p apd 21/07/2023 28 0
Từ khóa: Ebook The global money markets, Global money markets, Money market, Reverse repurchase agreements, Short-term mortgage-backed securities, Short-term asset-backed securities
Ebook Financial theory and corporate policy: Part 1
Ebook Financial theory and corporate policy - Part 1 includes contents: Chapter 1 Introduction: Capital markets, consumption, and investment; Chapter 2 Investment decisions: The certainty case; Chapter 3 More advanced capital budgeting topics; Chapter 4 The theory of choice: Utility theory given uncertainty; Chapter 5 State-preference theory; Chapter 6 Objects of Choice: Mean-variance uncertainty; Chapter 7 Market equilibrium: CAPM and APT;...
370 p apd 28/06/2023 14 0
Từ khóa: Financial theory, Corporate policy, Ebook Financial theory and corporate policy, Capital markets, Investment decisions, The theory of choice
Ebook Financial theory and corporate policy: Part 2
Ebook Financial theory and corporate policy - Part 2 includes contents: Chapter 11 Efficient capital markets: evidence; Chapter 12 Capital budgeting under uncertainty: The multiperiod case; Chapter 13 Capital structure and the cost of capital: Theory; Chapter 14 Capital structure: Empirical evidence and applications; Chapter 15 Dividend policy: Theory; Chapter 16 Dividend Policy: Empirical evidence and applications; Chapter 17 The economics of...
588 p apd 28/06/2023 13 0
Từ khóa: Financial theory, Corporate policy, Ebook Financial theory and corporate policy, Efficient capital markets, Capital budgeting, Dividend policy
Ebook Microeconomics (8th ed.) - Robert S. Pindyck & Daniel L. Rubinfeld
This book "Ebook Microeconomics (8th ed.)" that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials...
771 p apd 28/06/2023 11 0
Từ khóa: Ebook Microeconomics, Markets and prices, Competitive Markets, Market structure and competitive strategy, Market failure, General equilibrium and economic efficiency
Ebook Global money markets: Part 1
Ebook Global money markets: Part 1 presents the following content: chapter 1 introduction, chapter 2 money market calculations, chapter 3 U.S. treasury bills, chapter 4 agency instruments, chapter 5 corporate obligations: commercial paper and medium-term notes, chapter 6 debt obligations of financial institutions, chapter 7 floating-rate securities. Please refer to the documentation for more details.
127 p apd 27/12/2022 17 0
Từ khóa: Ebook Global money markets, Global money markets, Money market calculations, Agency instruments, Corporate obligations, Debt obligations of financial institutions
Ebook Global money markets: Part 2
Ebook Global money markets: Part 1 presents the following content: Chapter 8 repurchase and reverse repurchase agreements, chapter 9 short-term mortgage-backed securities, chapter 10 short-term asset-backed securities, chapter 11 futures and forward rate agreements, chapter 12 swaps and caps/floors, chapter 13 asset and liability management, chapter 14 bank regulatory capital. Please refer to the documentation for more details.
210 p apd 27/12/2022 12 0
Từ khóa: Ebook Global money markets, Global money markets, Reverse repurchase agreements, Short-term mortgage-backed securities, Short-term asset-backed securities, Liability management
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