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Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p apd 26/12/2023 12 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p apd 26/12/2023 11 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Ebook Fundamentals of Financial management (Thirteenth edition): Part 2
includes contents: The Cost of Capital; The Basics of Capital Budgeting; Cash Flow Estimation and Risk Analysis; Other Topics in Capital Budgeting; Distributions to Shareholders: Dividends and Share Repurchases; Hybrid Financing: Preferred Stock, Leasing, Warrants, and Convertibles;...Please refer to the documentation for more details.
339 p apd 26/12/2023 15 0
Từ khóa: Ebook Fundamentals of Financial Management, Fundamentals of Financial Management, Financial Management, Time Value of Money, Financial Markets, Risk and Rates of Return, Stocks and Their Valuation
Ebook Entrepreneurship: successfully launching new ventures – Part 2
Ebook Entrepreneurship: successfully launching new ventures – Part 1 includes the following chapters: Chapter 7 preparing the proper ethical and legal foundation, chapter 8 assessing a new venture’s financial strength and viability, chapter 9 building a new-venture team, chapter 10 getting financing or funding, chapter 11 unique marketing issues, chapter 12 the importance of intellectual property, chapter 13 preparing for and evaluating...
355 p apd 28/10/2023 42 0
Từ khóa: Ebook Entrepreneurship, New business enterprises, Entrepreneurial firm, Venture’s financial strength, Unique marketing issues, Importance of intellectual property
Ebook Essentials of investments (Seventh edition): Part 1
Ebook Essentials of investments (Seventh edition): Part 1 presents the following content: Chapter 1 investments: background and issues; chapter 2 asset classes and financial instruments; chapter 3 securities markets; chapter 4 mutual funds and other investment companies; chapter 5 risk and return: pastand prologue; chapter 6 efficient diversification; chapter 7 capital asset pricing and arbitrage pricing theory; chapter 8 the efficient market...
396 p apd 28/10/2023 38 0
Từ khóa: Ebook Essentials of investments, Essentials of investments, Investment companies, Debt securities, Portfolio theory, Securities markets, Capital asset pricing
Ebook Essentials of investments (Seventh edition): Part 2
Ebook Essentials of investments (Seventh edition): Part 2 presents the following content: Chapter 1 investments: background and issues; chapter 2 asset classes and financial instruments; chapter 3 securities markets; chapter 4 mutual funds and other investment companies; chapter 5 risk and return: pastand prologue; chapter 6 efficient diversification; chapter 7 capital asset pricing and arbitrage pricing theory; chapter 8 the efficient market...
364 p apd 28/10/2023 36 0
Từ khóa: Ebook Essentials of investments, Essentials of investments, Derivative markets, Active investment management, Equity valuation, Financial statement analysis
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 1 presents the following content: What Is Finance; Mathematics of Finance; Basics of Financial Analysis; The Financial System; Interest Rate Determination and the Structure of Interest Rates; Basics of Derivatives;...Please refer to the documentation for more details.
394 p apd 26/09/2023 23 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Mathematics of Finance, Basics of Derivatives, Financial Strategy, Financial Planning
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 2
Ebook Finance - Capital Markets, Financial Management, and Investment Management: Part 2 presents the following content: The Corporate Financing Decision; Financial Engineering, Asset Securitization, and Project Financing; Capital Budgeting: Process and Cash Flow Estimation;...Please refer to the documentation for more details.
439 p apd 26/09/2023 23 0
Từ khóa: Ebook Finance, Capital Markets, Financial Management, Investment Management, Capital Budgeting Techniques, Managing Current Assets, Financial Risk Management
Ebook Swing trading for dummies: Part 1
Ebook Swing trading for dummies: Part 1 presents the following content: Chapter 1: Swing trading from A to Z; Chapter 2: Understanding the swing trader’s two main strategies; Chapter 3: Getting started with administrative tasks; Chapter 4: Charting the market; Chapter 5: Asking technical indicators for directions; Chapter 6: Analyzing charts to trade trends, ranges, or both.
161 p apd 26/08/2023 28 0
Từ khóa: Ebook Swing trading for dummies, Swing trading for dummies, Swing trading, Getting started with administrative tasks, Charting the market, Analyzing charts to trade trends
Ebook Marketing with social media: 10 easy steps to success for business – Part 1
Ebook Marketing with social media: 10 easy steps to success for business – Part 1 presents the following content: Chapter 1 What is social media? Policy, plan and profitability; Chapter 2 Facebook basics and content ideas; Chapter 3 LinkedIn basics and networking using LinkedIn; Chapter 4 Twitter basics and using Twitter for your business.
124 p apd 21/07/2023 34 0
Từ khóa: Ebook Marketing with social media, Marketing with social media, Social media, Marketing with Facebook, Marketing with LinkedIn, Marketing with Twitter
Ebook Marketing with social media: 10 easy steps to success for business – Part 2
Ebook Marketing with social media: 10 easy steps to success for business – Part 2 presents the following content: Chapter 5 Online etiquette and preserving your reputation; Chapter 6 YouTube explained; Chapter 7 Google+ and why it’s important for SEO; Chapter 8 Pinterest and pinning the best images; Chapter 9 Vine and Instagram basics to create great video; Chapter 10 Making your website work and promoting your social media efforts.
103 p apd 21/07/2023 38 0
Từ khóa: Ebook Marketing with social media, Marketing with social media, Social media, Online etiquette, Marketing with YouTube, Marketing with Google+, Marketing with Pinterest
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