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Ebook "Profitable marketing communications: A guide to marketing return on investment" introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment (ROI) for the companies. Finally, it provides a blueprint to maximize the returns from marketing communications.
224 p apd 27/01/2024 20 0
Từ khóa: Profitable marketing communications, Marketing management, Capital investments evaluation, Rate of return, Studying the market, Marketing ROI stars, Communication investment portfolio
Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p apd 26/12/2023 11 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Ebook Experiences in entrepreneurship and small business management: Part 2
Ebook Experiences in entrepreneurship and small business management - Part 2 includes contents: Chapter 23 business ethics; chapter 24 small business social responsibility, public relations; chapter 25 growth planning, organization survival; chapter 26 marketing research; chapter 27 cash flow planning; chapter 28 profit management, managerial philosophy; chapter 29 strategic planning, competitive edge;...
185 p apd 26/08/2023 43 0
Từ khóa: Experiences in entrepreneurship, Small business management, Business ethics, Growth planning, Cash flow planning, Profit management
Ebook A trader's money management system: Part 2
Part 2 book "A trader's money management system" has contents: using trade posting cards and ledgers, using trade posting cards and ledgers, risk management rules to choose from epilogue, tracking profit and loss results and more formulas for success,...and other contents.
122 p apd 28/06/2023 9 0
Từ khóa: Using trade posting cards, A trader's money management system, Using trade posting cards, Risk management rules, Tracking profit, More formulas for success
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