Ebook Big data in practice: How 45 successful companies used big data analytics to deliver extraordinary results - Bernard Marr

With this book I wanted to showcase the current state of the art in Big Data and provide an overview of how companies and organizations across all different industries are using Big Data to deliver value in diverse areas. You will see I have covered areas including how retailers (both traditional bricks ’n’ mortar companies as well as online ones) use Big Data to predict trends and consumer behaviours, how governments are using Big Data to foil terrorist plots, even how a tiny family butcher or a zoo use Big Data to improve performance, as well as the use of Big Data in cities, telecoms, sports, gambling, fashion, manufacturing, research, motor racing, video gaming and everything in between.

Từ khóa: Big data in practice, Successful companies, Data analytics, Used big data, Big data opportunities