Ebook The digital transformation playbook: Rethink your business for the digital age - David L. Rogers

Ebook "The digital transformation playbook: Rethink your business for the digital age" how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models and how to integrate these into your existing business and organization.

Từ khóa: The digital transformation playbook, Digital transformation, The digital age, Technological innovations management, Information technology management, Strategic planning, Harness customer networks