Ebook Introduction to digital economics: Foundations, business models and case studies (Second edition) - Harald Øverby, Jan Arild Audestad

Ebook "Introduction to digital economics: Foundations, business models and case studies (Second edition)" details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter.

Từ khóa: Introduction to digital economics, Digital economics, Internet of things, Lock-in and switching costs, Digital markets, Intelligent technologies, Digital economy ecosystem, Digital market evolution