Ebook Digital business models: Concepts, models, and the alphabet case study - Bernd W. Wirtz

Ebook "Digital business models: Concepts, models, and the alphabet case study" provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models. The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management.

Từ khóa: Digital business models, Business model innovation, Business model concept, Hybrid digital business models, Integrated business model, Commerce business model, B2C digital business models