Ebook Business models: Innovation, digital transformation, and analytics - Iwona Otola and Marlena Grabowska

Ebook "Business models: Innovation, digital transformation, and analytics" examines how innovation, digital transformation, and the composition of value affect the existence and development of business models. The book starts by addressing the conceptual development of business models and by discussing the essence of innovation in those models. Chapters in the book investigate how business models can analyze digital transformation scenarios.

Từ khóa: Business models, Digital transformation, Value composition, High-growth enterprises, External conditions, Employer branding business models, Cyber protection