• Ebook The marketing of rebellion: Insurgents, media, and international activism - Clifford Bob

    Ebook The marketing of rebellion: Insurgents, media, and international activism - Clifford Bob

    Ebook "The marketing of rebellion: Insurgents, media, and international activism" rejects dominant views that needy groups readily gain help from selfless nongovernmental organizations (NGOs). Instead, they face a Darwinian struggle for scarce resources where support goes to the savviest, not the neediest. Examining Mexico's Zapatista rebels and Nigeria's Ogoni ethnic group, the book draws critical conclusions about social movements, NGOs, and...

     255 p apd 27/01/2024 7 0

  • Ebook The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI

    Ebook The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI

    Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of...

     241 p apd 27/01/2024 6 0

  • Ebook Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition) - Part 1

    Ebook Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition) - Part 1

    Part 1 of ebook "Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Total cost method; Chapter 3 - Contribution margin method; Chapter 4 - Target profit method; Chapter 5 - Cost of goods sold method; Chapter 6 - Modified breakeven analysis; Chapter 7 - Dealing With changes in product mix using weighted averages; Chapter 8 -...

     87 p apd 27/01/2024 8 0

  • Ebook Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition) - Part 2

    Ebook Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition) - Part 2

    Continued part 1, part 2 of ebook "Breakeven analysis: The definitive guide to cost-volume-profit analysis (Second edition)" provides readers with contents including: Chapter 11 - Changing prices; Chapter 12 - Selling price at various volumes; Chapter 13 - Multiple breakeven points; Chapter 14 - Net present value method; Chapter 15 - Quadratic equation; Chapter 16 - Tax effects on cost-volume-profit;...

     87 p apd 27/01/2024 8 0

  • Ebook Financing your small business: Part 1 - James E. Burk & Richard P. Lehmann

    Ebook Financing your small business: Part 1 - James E. Burk & Richard P. Lehmann

    Part 1 of ebook "Financing your small business" provides readers with contents including: choosing the form of your business; business strategy, planning, and feasibility analysis; equity financing; debt financing; securities laws; licensing and franchising;...

     131 p apd 27/01/2024 9 0

  • Ebook Financing your small business: Part 2 - James E. Burk & Richard P. Lehmann

    Ebook Financing your small business: Part 2 - James E. Burk & Richard P. Lehmann

    Continued part 1, part 2 of ebook "Financing your small business" provides readers with contents including: friends, angels, and venture capital sources; present actions and the language of capital; corporate governance; how to choose professionals;...

     135 p apd 27/01/2024 9 0

  • Ebook Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition) - Part 2

    Ebook Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition) - Part 2

    Continued part 1, part 2 of ebook "Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition)" provides readers with contents including: techniques for the classification and prediction of corporate financial distress and their applications; corporate credit scoring–insolvency risk models; an emerging market credit scoring system for corporates; application of distress...

     124 p apd 27/01/2024 6 0

  • Ebook Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition) - Part 1

    Ebook Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition) - Part 1

    Part 1 of ebook "Corporate financial distress and bankruptcy: Predict and avoid bankruptcy, analyze and invest in distressed debt (3rd edition)" provides readers with contents including: the legal, economic, and investment dimensions of corporate bankruptcy and distressed restructurings; evolution of the bankruptcy process in the united states and international comparisons; the costs of bankruptcy; distressed firm valuation; firm valuation and...

     247 p apd 27/01/2024 6 0

  • Ebook Mastering the financial dimension of your practice: The definitive resource for private practice development and financial planning - Part 1

    Ebook Mastering the financial dimension of your practice: The definitive resource for private practice development and financial planning - Part 1

    Part 1 of ebook "Mastering the financial dimension of your practice: The definitive resource for private practice development and financial planning" provides readers with contents including: life cycle of a psychotherapy practice; moving through the seasons; psychological and therapeutic considerations; the psychological dimension; characterological defenses around money wounds; money as transference object in therapy;...

     109 p apd 27/01/2024 4 0

  • Ebook Handbook of corporate finance: A business companion to financial markets, decisions and techniques - Part 1

    Ebook Handbook of corporate finance: A business companion to financial markets, decisions and techniques - Part 1

    Part 1 of ebook "Handbook of corporate finance: A business companion to financial markets, decisions and techniques" provides readers with contents including: investing in projects; shareholder value; state-of-the-art project appraisal techniques; traditional appraisal techniques; investment decision-making in companies; allowing for risk in project appraisal; value managed vs earnings managed companies; value through strategy;...

     387 p apd 27/01/2024 4 0

  • Ebook Fiscal management - Anwar Shah

    Ebook Fiscal management - Anwar Shah

    Ebook "Fiscal management" addresses these issues by providing tools to help assess a government’s fiscal health from the perspective of public accountability, including the political economy of the budget, performance-based budgeting, revenue performance, debt management, measuring a government’s net worth, assessing fiscal risks, reforming civil service, and strengthening institutions of accountability.

     292 p apd 27/01/2024 5 0

  • Ebook ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand - Part 1

    Ebook ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand - Part 1

    Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...

     113 p apd 26/12/2023 6 0

Hướng dẫn khai thác thư viện số
getDocumentFilter3 p_strSchoolCode=apd
getDocumentFilter3 strKey=LIBTAILIEU2_LIST_FILTERapd262056201vi