Ebook "Big social mobile: How digital initiatives can reshape the enterprise and drive business results" shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

 245 p apd 27/01/2024 17 0 Download

Ebook "Opportunities in retailing careers" covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field and includes training and education requirements, salary statistics, and professional and Internet resources.

 209 p apd 27/01/2024 13 0 Download

Ebook "Globalizing ideal beauty: How female copywriters of the J. Walter Thompson advertising agency redefined beauty for the twentieth century" provides readers with contents including: from suffrage to soap - helen lansdowne resor and the women’s editorial department; “good looks supremacy” - advertising an american ideal beauty; selling prestige and whiteness - pond’s cold cream and pond’s vanishing cream case study;...

 215 p apd 27/01/2024 13 0 Download

Ebook "Making social technologies work: Leveraging the power and managing perils of social technologies in business" looks at how to implement the most effective social technologies in the organisation and how to manage and sustain these successfully. Based on new research and a survey of practitioners in the enterprise, the author provides a simple framework which makes the book both a practical guide for managers, as well as an informative...

 306 p apd 27/01/2024 17 0 Download

Ebook "Retailing logistics and fresh food packaging: Managing change in the supply chain" analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the UK, Europe and the USA. It demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. It will help organizations and academics understand the changes and opportunities in...

 241 p apd 27/01/2024 9 0 Download

Part 1 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: the rationahty of consumer decisions to adopt and utilize product-attribute enhancements; a behavioral accounting study of strategic interaction in a tax compliance game; information distribution and attitudes toward risk in an experimental market of risky assets; effects of idiosyncratic...

 147 p apd 27/01/2024 12 0 Download

Continued part 1, part 2 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: exploring ellsberg's paradox in vague-vague cases; overweighing recent observations: experimental results and economic implications; cognition in spatial dispersion games; cognitive hierarchy; partition dependence in decision analysis, resource allocation, and consumer...

 188 p apd 27/01/2024 17 0 Download

Ebook "101 marketing strategies for accounting, law, consulting, and professional services firms" has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.

 289 p apd 27/01/2024 12 0 Download

Ebook "Export and import price index manual: Theory and practice" cover many topics; they elaborate on the different practices currently in use, propose alternatives whenever possible, and discuss the advantages and disadvantages of each alternative. Given its comprehensive nature, the manual is expected to satisfy the needs of many users in addition to national statistical offices and international organizations, particularly businesses,...

 705 p apd 27/01/2024 12 0 Download

Ebook "Corporate governance: Accountability, enterprise and international comparisons" written by an expert in the subject offers a high level review of the topic, embracing material from financial accounting, strategy and economic perspectives. In view of these developments, this book will be a rigorous update and development of the editor’s earlier work.

 485 p apd 27/01/2024 14 0 Download

Ebook "Mergers, acquisitions and corporate restructuring" covers the entire spectrum of activities in a typical merger transactions, starting from searching for candidates to closing the deal. It is designed to be a rigorous yet relevant book on mergers, acquisitions and corporate restructuring for students, research scholars and practitioners of finance.

 433 p apd 27/01/2024 11 0 Download

Ebook "Moralizing the corporation: Transnational activism and corporate accountability" examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours.

 181 p apd 27/01/2024 10 0 Download